Step 3: Discover | Rebecca Cavender

Autoplay
Autocomplete

Previous Lesson Complete and Continue

The Alchemy of Copywriting:

WELCOME: START HERE

Step 1: Welcome to the Course (3:29)
Step 2: Download Workbook

NEW MARKETING

Step 1: New Marketing Principles (3:49)

5 PRINCIPLES OF ALCHEMICAL COPYWRITING

START HERE: 5 Principle Overview (1:22)
Principle 1: Words are Magic (1:24)
Principle 2: Technology is Sacred (4:34)
Principle 3: Money is Sacred (6:22)
Principle 4: Listening is Sacred (2:16)
Principle 5: Self-Expression (1:09)

TRANSFORMING THE COPYWRITING PROCESS

Step 1: What We DON'T Want & What We DO Want (4:43)
Step 2: Sacred Self-Expression Ignition Map (4:29)

WRITING PROMPTS TO CREATE ALIGNED COPY

Prompt 1: Intention - Your Core Message (10:40)
Prompt 2: North Star - Your Core Message (1:54)
Prompt 3: Get Aligned (3:55)
Prompt 4: Clear Deliverables (6:15)

WRITING FROM THE SPIRIT: COPYWRITING IS HOLY

Step 1: Set Sacred Space (1:48)
Step 2: Pray, Surrender, Listen (4:23)
Step 3: Be the Vessel (1:35)

CONGRATULATIONS!

Step 1: Deepest Wish (1:02)
Step 2: Closing & What's Next

BONUS: CREATE AN OFFER IN 6 STEPS (AN OUTLINE)

START HERE
Step 1: Connect (3:23)
Step 2: Explore (2:17)
Step 3: Discover (2:35)
Step 4: Launch (1:36)
Step 5: Invite (4:05)
Step 6: Rest (2:31)
Review the Steps (2:01)

BONUS MINI COURSE: INCLUSIVE COPY & BIZ PRACTICES

Start Here: Welcome!
Download the Workbook/Resource Guide
Step 1: Cultural Appropriation (1:57)
Step 2: Marginalized Groups (6:53)

Teach online with

Step 3: Discover

Lesson content locked

If you're already enrolled, you'll need to login.

Enroll in Course to Unlock